7 February 2015

My thoughts: Dove's Love Your Curls Campaign

Love Your Curls is a new campaign recently launched by Dove and as a marketing student and a hair enthusiast I had to share my thoughts...

In the advert Dove shares some thought provoking stats:
Only 4 out of 10 girls with naturally curly hair think their hair is beautiful. 

Girls are 7 times more likely to love their curls if the people around them do

I know first hand how it feels to want nothing more than 'beautiful' straight hair - I used to be the girl begging her mum for a relaxer, straightening my hair every day and running from the rain like it was going to kill me. Despite this I still felt really disappointed and actually quiet sad to know that so many little curlies out there are looking in the mirror and longing for their hair to be straight, even though what they have is already beautiful.